Like a bottle of soda or a jar of food, the numbers on an e-liquid bottle help give vapers a closer insight into what is actually in their bottle of e-liquid. However, while many consumers often ignore the numbers on a food or drink label, the numbers on an e-liquid bottle should be carefully considered when you make your purchase.
Firstly we’ll look at the content indicator, generally shown in milliliters (mL). This very clearly helps vapers understand how much e-liquid they get in a bottle. Generally speaking, vapers will be able to purchase e-liquids in 15mL, 30mL, 60mL, 100mL, and 120mL bottles. These will often be predetermined by the manufacturers, though they may have a single e-juice available in multiple sizes.
The second set of numbers you’ll find on an e-liquid bottle is perhaps the most important and will indicate the amount of nicotine in the e-liquid. Measured in milligrams (mg), this will help vapers understand how much nicotine they are inhaling. In the vaping industry, the common freebase nicotine strengths are 0mg, 3mg, 6mg, 12mg, and 18mg, while nicotine salt strengths will come in higher concentrations like 20mg, 36mg, and 48mg.